Thursday, February 15, 2024
Researching the One-Shot Scene
Sunday, February 11, 2024
TRANSITION TO THE BEST FILM OPENING PORTFOLIO EVER
Friday, February 2, 2024
Music Marketing Blog Post #2
Working on this Music Marketing Project has been an eye-opening experience. As I mentioned in Post #1, my group and I deeply researched the genre given to us before starting. Familiarizing ourselves with the Pop practices in distribution, marketing, and style helped us create an outline for the task at hand. Our brainstorming began with plot points for our storytelling in the music video and techniques to add promotional clips of the band. Since the music video was going to be our introduction to the world (along with the song), we focused on that first. We worked on subjects in order of when they were to come up in our marketing campaign. It mimicked how we would feel being in the middle of those moments.
I unfortunately did not take part in the music video filming. I was in New York. Still, until the moment I left, I was helping out in thinking of camera shots and angles and editing techniques to make the video the most visually appealing. Even while in New York during my free time, I had started production on our groups Canva presentation for our marketing campaign. It was not ideal, but I believe we made the most out of our situation.
Our Canva presentation was well rounded in showcasing different aspects such as our target audience and our distribution methods, but I am particularly proud of our social media slides and how we seek to gain exposure. Our slides show how we plan to use Youtube, Tik Tok, Instagram, and more sites to make our band be seen and heard everywhere. It is important to mention the impact that social media would have to our fans, since many of them would be made up of teenagers.
Julia noted Ed Sheeran's rise into fame, and we plan to use his same old passion of going to outlets and venues and spreading the word about our band through concerts. I thought of how popular it is for people to turn songs into a different genre completely. I inputted how we could start pop-up acoustic performances of our tech-EDM songs to invite listeners of different genres like folk and pop.
As we prepare to submit our project, we each recorded voice memos to be included to piece the presentation from beginning to end. I am very confident that our presentation shows how our song, marketing, distribution, and band stays true to our genre and is different enough to spark a big hit for the band.
Friday, January 26, 2024
Music Marketing Blog Post #1
I am working on a Music Marketing project with Samantha Burke, Sofia Di Lauro and Julia Amigorena. Our journey began with in-depth research, exploring the current landscape of the music industry, identifying trends, and understanding our target audience. We scoured social media platforms, analyzed streaming data, and examined successful campaigns in similar genres. Personally, I really resonated with Charlie Puth's trajectory and I was engaged in how he works with Atlantic Records. I do not like his music, but he knows exactly who his audience is and he markets towards them.
Navigating this intricate landscape required constant communication, adaptability, and a willingness to pivot when necessary. The four of us instantly made a group chat and had multiple Facetime calls together to flesh out our ideas. It also helped how we were all currently taking our school's AMT class, and could discuss even more about our project during the free time in there. One issue we faced was how I was taking the weekend of the 26th-29th to do musical theatre auditions in New York. This was a crucial time for filming. We decided to replace my spot in the music video with a friend of ours, Yoav Dahan. He was completely up to the challenge.
All of us were very open to any ideas each of us had. From the beginning though, we already had a similar vision for the band. An indie pop band made up of a family, with their first song being a love story with a Lofi-EDM-soft feeling. We each shared the strengths that we could bring to the table, like Sofia's instruments or Julia's LED lights. After thoroughly considering each of the main three music video types, Promotional, Storytelling, and Artistic, we decided to do a mix of a promo and a story piece. There was absolutely a story to tell through the lyrics of the song, but we had to remember the importance of clips showcasing the band members and introducing the vibe of the band to the world. Below is a chart which highlights our process.This phase allowed us to gain insights into audience preferences, competitor strategies, and potential gaps in the market. The integration of collaborative tools, visual aids, and a robust team dynamic allowed us to tackle challenges head-on, emerging with a comprehensive plan that fuses creativity with strategic precision. As we transition into the execution phase, the lessons learned during this crucial stage will serve as guiding principles, ensuring "our" song and "our" band reaches the right ears and resonates with the hearts of our audience.
Wednesday, December 13, 2023
Representation in the movie The Prince of Egypt (1998)
"The Prince of Egypt," produced by Dreamworks Animation in 1998, remains a significant portrayal of the biblical Exodus story. The film's handling of Jewish representation, while commendable in many aspects, raises pertinent discussions about both its positive and negative facets. In the context of the late '90s, this depiction was a necessary step in representing a significant biblical narrative on the big screen. However, one notable critique revolves around the casting choices, where several Jewish characters were voiced by individuals not of Jewish descent.
Positively, the film aimed to honor and represent the essence of the Exodus story, a foundational tale within Judaism. It brought to life iconic figures like Moses and Rameses, intertwining their lives with emotional depth. The animation and storytelling were respectful and sought to capture the spiritual and cultural essence of the narrative, resonating strongly with Jewish audiences. The film's production team collaborated extensively with scholars and religious leaders, ensuring an authentic portrayal of the biblical tale, which added to its cultural significance.
Conversely, one of the critical points of contention was the casting choices. In a movie based on a significant biblical narrative from Jewish history, the decision to cast predominantly non-Jewish actors to voice Jewish characters raised concerns. This practice diverted from the essence of authentic representation, limiting opportunities for Jewish actors in roles that held cultural and religious significance. The industry's habitual preference for casting white actors to voice characters of diverse ethnicities and cultures perpetuated a systemic issue of underrepresentation and limited authentic cultural portrayal.
At its release, "The Prince of Egypt" was a milestone in bringing a biblical story to a mainstream audience, shedding light on Jewish culture and heritage. Yet, the casting choices detracted from the authenticity of representation. In the situation of Val Kilmer playing Moses, his shade of skin barely matches who they're playing in this interpretation. In an era where the film industry was beginning to grapple with questions of cultural representation and diversity, this movie stands as a testament to both its ambition and the challenges it faced in fully honoring the narrative's cultural roots.
Ultimately, while "The Prince of Egypt" succeeded in bringing a revered biblical story to the animated screen with visual splendor and emotional depth, it also highlighted the industry's ongoing struggle with authentic representation. The movie's impact and significance cannot be understated, but it also serves as a reminder of the importance of genuine representation in casting, ensuring that cultural and ethnic voices are accurately portrayed and heard.
Friday, November 3, 2023
Genre Research Activity
Genre: Science Fiction
Genre Conventions - Content:
Science fiction is a genre characterized by imaginative and speculative themes often set in futuristic or otherworldly environments. It explores scientific and technological concepts, often pushing the boundaries of reality. Typical content elements include advanced technology, extraterrestrial life, time travel, and dystopian societies. Themes commonly revolve around the consequences of scientific advancements, the exploration of the unknown, and the impact of technology on society.
Genre Conventions - Production Techniques:
Science fiction films employ various production techniques to create visually captivating and otherworldly settings. These techniques include CGI (Computer-Generated Imagery) for futuristic landscapes and creatures, practical effects for alien species or futuristic gadgets, and advanced cinematography to capture the grandeur of the sci-fi universe. Sound design also plays a crucial role, with futuristic and electronic soundscapes enhancing the immersive experience.
Institutional Conventions - How is Genre Marketed:
Science fiction films are marketed with an emphasis on their awe-inspiring visual effects and imaginative storytelling. Trailers often showcase the film's cutting-edge technology and the mysteries of its futuristic world. Key promotional strategies involve tie-ins with merchandise, comic books, and video games to engage fans and create a broader media franchise.
Film Sample #1 - "Blade Runner" (1982):
"Blade Runner" is a classic science fiction film that embodies the genre's conventions. It presents a dystopian future, sophisticated technology, and explores complex moral questions about artificial intelligence. The film's use of neon-lit cityscapes and a haunting Vangelis score adds to its iconic sci-fi atmosphere.
Film Sample #2 - "The Matrix" (1999):
"The Matrix" is another prime example of the science fiction genre. It delves into virtual reality and questions the nature of reality itself. The film's groundbreaking "bullet time" effects and the visually distinctive green hue of the Matrix world contributed to its iconic status.
List of 5-7 Other Film Examples Within the Genre:
"Star Wars: A New Hope" (1977)
"2001: A Space Odyssey" (1968)
"E.T. the Extra-Terrestrial" (1982)
"Inception" (2010)
"Alien" (1979)
Monday, October 30, 2023
Sound Blog Post
Zachary G., Violette M., Joseph M.
Inside Taxi:
White noise (to show inside taxi)
car engine
Honking in the background
Background radio
Cars driving
Taxi stopping with a screech
Leaving Taxi:
“25 dollars” ***
Unzip wallet ***
Paper (cash) brushing
Unbuckling seat belt
Opening taxi door ***
Stepping off with heels on concrete (two foot steps)
Closing car door ***
Entry to club scene:
walking in heels on concrete
Loud chatter in background
City sounds (honking, cars driving, random yelling, slight ambulance sound)
Walking stops to louder chatter
“ID please” ***
Unzipping wallet, handing id ***
Velvet rope unbuckled
Walking heels on marble floor
Club music gets louder
Inside club:
club music
Sound of electricity of colorful lights
Champagne poured in glasses ***
Glasses cling (celebrate)
Chair pulled out at bar
People yelling, talking, cheering
DJ Sounds (vinyl scratch, dubstep, yelling)
Police shuts it down:
Police siren getting louder while music stops/gets softer
Hear laughter and cheering until they realize
Doors open abruptly
“Hands up” ***
People running, gasping
Glass crashing on floor
Thumps of falling
No music at end (Scene left with white noise, electricity buzzing, etc.)
-
The next posts will be links to my final project and my CCR. I guess this is where I leave you. I'm a senior, so there is no way I'l...






